Calzedonia Shop Anecblau

Calzedonia is the historic brand that gives its name to the Group and represents the essence of the corporate heritage.

Since 1986, it has been able to express the most innovative trends in hosiery and swimwear in each collection, combining manufacturing quality, style and affordable prices. In its first 30 years of history, Calzedonia has established its DNA as a specialist in a complex and constantly evolving sector, intercepting the needs of the public and proposing an always original style in which the accessory is the undisputed protagonist. In 2014, the Calzedonia Group launched the brand internationally with a cinematic television commercial for its pantyhose collection entrusting Julia Roberts with the task of emotionally relating to women and their lives. In 2015, Calzedonia continued to strengthen its relationship with the actress through a series of tongue-in-cheek, lighthearted in-store ads. In swimwear, some of the world’s most famous models have posed for Calzedonia in influential international campaigns. One of the most prominent, Gisele Bundchen, has helped cement the brand as one of the industry’s most revered benchmarks.

Calzedonia is very active in digital activities, offering new and engaging digital content that leverages the potential of new media. On social media in particular, fan bases and brand interactions are constantly increasing. Thanks to world-famous influencers, such as Italian digital ambassador Chiara Ferragni, the brand keeps the community always engaged.